Altr For Men Social media assets

Altr are a small start-up marketing moisturiser & concealer for men.
They needed new assets to use across print & digital, that aligned their brand with high street fashion.

I acted as creative director, photo & video retoucher on this project.
With a team I created a suite of assets that can be used in a variety of ways, from ‘how to’ videos to reaction gifs.

Additionally, we created assets to rebrand all social channels to reflect the new look & partnered with GIPHY, making a branded channel to host the footage, which has quickly built a following.

Photography - Christina Marie Riley
Videography - Andy Brown
Styling - Amanda Blackwood

Make-up - Blacklash
On set direction - Stephen Saltwell & Steven Noble

This is an Equator Agency project.


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