Giphy commissioned me to create stickers during their launch in 2018. I created multiple sticker packs based around weather, tv shows, movies, and food. These stickers intergrate with many apps such as instagram & tinder and have proved to be a hugely popular form of content.
Content Creation, Animation
Gifs are a great way to generate engagement! Mine have featured on the instagrams of such celebrities as Ariana Grande, Charli XCX, Hailey Bieber, Kiernan Shipka & Lily Allen.
I choose subject matter I know will resonate with users and try to keep illustration and animation styles fairly simple. Less is more when it comes to this kind of content!
Several of the Gifs I've created have gone 'viral' or have been trending on the instagram gif page.
As it stands, the Gifs I've created have been used over 3.5 Billion times.
I've learned that sometimes going viral is as simple animating a cute pizza.