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GRUBS

GRUBS want to incorporate insects into western diets & promote dried insects as an alternative source of protein. ๐Ÿฆ‹๐Ÿ›

 

I was asked to create branding, packaging & a social media campaign assets to connect GRUBS with young, health conscious consumers.

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One of the main challenges was presenting the product in a way that was appetising, while still offering a full disclosure on what the product actually is.

 

The solution I found for this was incorporating an insect shaped die-cut into the packaging, to depict the insect in the product, while displaying the real food inside the packaging.

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The packaging is also biodegradable, containing seeds, that can be planted after use, to reflect the company’s eco-friendly ethos

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