IASG Fishing Museum Brand identity

IASG is a new fishing museum coming to Glasgow, situated on the Clyde.


The museum will cover all Scottish related fishing endeavours  through its exhibitions, permanent collection, library & interactive media.


The spirit of IASG is based around the people who shaped the Scottish fishing industry & the need for tradition & innovation to work together  to ensure the fishing industry can continue to flourish in harmony with our environment.


My job was to capture this in a logo & identity for the museum, which I did by combining patterns inspired dazzle camouflage with a disinctive colour palatte & photography style guide.

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