O Earth are a challenger brand looking to break into environmentally friendly cleaning product market. I developed a refillable packaging design, with lighweight recyclable refill packets that are able to be delivered to the customer.
I developed the brand Identity, along with suppoeting advertisng assets.
Brand Identity, Packaging, Content Creation
The brand has been developed to look organic and clean without subscribing to stereeotypes in the cleaning product sector.
Packing designed to be re-used should be attractive, to encourage the consumer to keep it.
O Earth's packaging been designed to sit nicely in your kitchen and bathroom, not necessarily needing to be banished to under the sink.